Natalie Nichol has been appointed to support our ambitions to grow into new markets and overseas. Drawing on her extensive marketing background, she will be responsible for driving marketing initiatives that will propel our expansion goals.
She previously held the post of Head of Marketing at Seaward Electronic, where she managed the brands Seaward, Rigel Medical and Calibrationhouse and delivered global marketing and communication strategies, brand development and event support.
Natalie has also worked in a number of marketing managerial positions in both the retail and electronic manufacturing industries giving her a broad understanding of consumers.
Natalie Nichol, Head of Marketing at The Expanded Metal Company, commented on her appointment: “Joining The Expanded Metal Company at this pivotal point is thrilling. The company's decades of expertise have established it in key markets, and I look forward to exploring new markets, creating impactful campaigns and building on the company’s rich legacy.”
Philip Astley, Managing Director of The Expanded Metal Company, added: “Natalie has a great deal of experience in marketing roles across a number of disciplines, making her a great fit for our business and to be the first to hold a formal internal marketing position.
“It was important that we brought in an experienced marketer that can help to deliver a marketing strategy that is in line with our business objectives and be hands on so that they can be reactive to company news and work closely with our commercial team, customer services and existing marketing provision.”
GBP